Finding the ideal gift or card for clients is never easy on a budget. The trouble of getting in the car (or searching the internet) and browsing from store to store to buy a decent gift is all too difficult and expensive – that is, if you don’t understand the power of appreciation.
Studies show that 67% of clients move on due to perceived indifference. In other words, your clients switch to a competing business when they are not appreciated by you. Coming into the Christmas season, I wonder how many of your clients know you appreciate them? Or, when the last time you told them you appreciate them was? Maybe your clients have forgotten about you?... remind them that you're there for them.
In case you planned to avoid sending a client gift/card this year I want to teach you an essential marketing strategy to keep your best clients happy. It’s a strategy I use it myself to gain referrals, move prospects along the sales cycle, and acknowledge some of my hardest working clients and their team.
My proven sales & marketing strategy revolves around using seasonal thankyou cards, greeting cards and postcards to genuinely acknowledge someone. It just so happens that acknowledging a person tends to produce fantastic results for my business. Let me tell you about the system I use.
Specifically, I recommend using SendOutCards at http://www.sendoutcards.com/bizcoach as a leveraged option to do this. (See below for Complimentary Access - I’m paying for it :))
Apart from being a great customer service strategy, it is also super cheap (starting around 49 cents plus stamp) using my strategy. I have been using a system for the past 2 ½ years that allows me to send hundreds of personalised cards in under 10 minutes.
If you act and send a card (http://www.sendoutcards.com/bizcoach) of appreciation to your clients, you'll be top of mind and give your cash flow a real boost before Christmas.
To send a FREE card card, click here (http://www.sendoutcards.com/bizcoach). And if you're happy with that, for 49cents each you can start appreciating your clients. You can even add a gift! It will be posted with a real stamp the next day.
Just in case you are thinking you don't have time to show appreciation to your customers, think about how much time it will take to replace them and all the people they refer to you!
So go ahead now and send http://www.sendoutcards.com/bizcoach your top clients a card of appreciation.
Drop me a line at geoff@businessgrowthleaders.com.au if you have questions
About the Author |
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Geoff Currie is a professionally accredited business coach. In the past decade, Geoff has coached clients in over 50 industries to success; working with each in the areas of time management, team development and money (i.e. how to get more). |
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“… don’t think you didn’t change someone’s life today. Thank you. Just an update for you. I have done most of the things you had shown me and my sales have grown 1200%."
Sue
Health & Beauty Industry
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